ABOUT US

In the vibrant city of Amsterdam, we, three passionate entrepreneurs, have embarked on an incredible journey fueled by our shared love for art. Together, we've cultivated a brand known as "Vicious Amsterdam," and while we're still on the path to achieving our dreams, our brand DNA and aspirations are the driving force behind our journey.

At the heart of "Vicious Amsterdam" lies a deep-rooted commitment to creativity and artistic expression. Our brand DNA is woven from the threads of inspiration, innovation, and authenticity. We believe that art should not remain confined to galleries and museums but should be a part of everyday life. Through our unique designs and artistic vision, we aspire to make art accessible to all, breaking down the barriers that often separate it from the streets.

Our mission is clear: to challenge and redefine the streetwear culture. We envision a world where clothing is more than just fabric and threads; it's a canvas for self-expression, a medium through which individuals can communicate their passions, beliefs, and aspirations. "Vicious Amsterdam" is not merely about fashion; it's a movement that encourages people to embrace their unique identities and proudly wear their art.

In the bustling streets of Amsterdam, we find endless inspiration. The city's rich history, vibrant culture, and diverse artistic community fuel our creativity. We aim to capture the essence of Amsterdam's spirit in our designs, infusing our brand with the dynamic energy that surrounds us.

As entrepreneurs, we understand that the road to success is paved with challenges. We embrace these challenges as opportunities for growth and learning. Whether it's securing funding, mastering production logistics, or building a loyal community, we are determined to overcome every obstacle that comes our way.

Our brand mantra, "LIVE AND BE VICIOUS," serves as a constant reminder of our commitment to living life with passion and intensity. We want our brand to inspire individuals to pursue their dreams fearlessly, just as we are doing. We aspire to be more than just a label; we want to be a source of motivation and empowerment for those who share our vision.

While we may not have reached our ultimate destination yet, we are steadfast in our dedication to making "Vicious Amsterdam" a symbol of artistic freedom and self-expression. We aim to foster a community of like-minded individuals who believe in our mission and share our passion for art and streetwear.

In the end, "Vicious Amsterdam" is not just a brand in the making; it's a promise to ourselves and the world that we will continue to pursue our dreams relentlessly. Our journey is a testament to the belief that with unwavering dedication, creativity, and authenticity, we can achieve our aspirations and inspire positive change in the streetwear culture. We invite you to join us on this exhilarating journey, as we strive to make our dreams a reality and encourage others to live and be truly "vicious" in their pursuit of their passions.